Casino Marketplace System
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CHICAGO (CBS) — While a Chicago casino is still a few years away from reality, companies that have expressed interest in building and operating the city’s first gambling facility have told the mayor’s office they overwhelmingly favor building it downtown.
In August, Mayor Lori Lightfoot’s office issued a “request for information” seeking input from hopeful casino operators, asking them to weigh in on the potential size and location of the future casino complex, as well as other issues that would factor into construction plans.
A group of 11 casino operators, real estate developers, financiers, consultants, and a Chicago community group responded to the city’s request, and Lightfoot said their responses “are indicative of the excitement and anticipation of this once in a lifetime project.”
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The global Casino Management System market is segmented into component, application and region. By component, the market is segmented into security & surveillance. Global Casino Management Systems market has been segmented on the basis of type of end users, analytics and security and surveillance. On the basis of type of end users, global Casino Management Systems market has been segmented intosmall, medium and large casinos.
Eight of the 11 companies that responded to the city’s request for information said they would prefer a permanent location in or near downtown. One company favored a site near the Harborside golf course alongside Lake Calumet on the Southeast Side. Two others did not state a preference.
“Thanks to the responses of nearly a dozen RFI respondents, we are not only one step closer to bringing the long-awaited Chicago casino to life, but have the critical information we need to ensure this project will be a success,” the mayor said in a statement.
The responding companies included:
- Community development group Chicago Neighborhood Initiatives;
- Research and consulting firm Christiansen Capital Advisors;
- Commercial real estate developer Development Management Associates (DMA);
- Real estate developer DL3 Realty;
- Casino operator Hard Rock International;
- Real estate developer JDL;
- Casino operator MGM Resorts International;
- Real estate developer MGM Growth Properties;
- Private equity firm R2 Companies;
- Casino operator Wynn Resorts;
- and the team of casino operator Rush Street Gaming and real estate developer Related Midwest.
While only six of the companies expressed definite interest in building a temporary casino while the permanent facility is built, those that were interested agreed the temporary site should be downtown, in a separate location from the permanent casino.
The Harborside location is one of five possible sites on Lightfoot’s own shortlist for the casino. Last year, she identified five preferred sites for the casino: the Harborside site, the former Michael Reese Hospital site at 31st and Cottage Grove, a now vacant parcel at Pershing Road and State Street, a vacant parcel at Roosevelt Road and Kostner Avenue, and the former U.S. Steel site at 80th and Lake Shore Drive.
While downtown didn’t make the mayor’s shortlist, a public survey by the city last year found downtown was the most popular choice among 10,000 Chicago residents who were asked where it should be located. A gaming consultant hired by the state also insisted a downtown location would bring in the most revenue.
The mayor’s office said companies that responded to the request for information on the planned casino “seemed somewhat split” on whether it should be up to the city or the eventual operator to choose the location of the facility.
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“One respondent suggests that, given the urban nature of the facility and the limited availability of sizeable sites, the City should select the site or a few sites. This respondent noted the importance of site control before any announcement of any prospective sites to reduce land speculation and massive price increases,” a summary of the RFI responses stated. “Two respondents suggest that the City and operator should collaborate on site selection and perhaps the City could suggest some sites but allow for other sites as well. One respondent suggests that casino operator select the site.”
The companies all told the city they believe the pandemic will have minimal impact on opening the casino complex, given the timeline for selecting an operator and building the permanent facility, which is expected to take two to three years. Estimated construction time for a temporary casino would be 12 months.
All of the companies said they would be able to incorporate lessons learned from the pandemic into designs for the casino, including automated entry to the facility, contactless check-in, state of the art air filtration systems, increased outdoor space, and more. The companies also said they expect the pandemic would allow for more available labor for construction, and better prices on construction supplies and materials.
Important factors the companies cited for determining the casino’s location include premier visibility; access by car, mass transit, foot, and bicycle; adequate parking; proximity to other amenities such as hotels, convention centers, sports stadiums, cultural attractions, theaters, and shops; sufficient public infrastructure such as water, sewers, and utilities; site acquisition costs; ability to leverage the Chicago riverfront; acceptance by the neighborhood; and the proximity of competing casinos and other gambling facilities.
In addition to the casino itself, the companies largely agreed the facility also should have a hotel; food and beverage outlets; convention, entertainment, and event spaces; retail shops; and parking.
The companies also expressed a preference for a casino that has its gaming floor and food and beverage outlets on the same floor, stating that having those amenities on separate floors would have a negative impact on revenues and increase the costs of construction. The companies said the casino floor should be 100,000 to 200,000 square feet.
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All but one company said the permanent casino should include its own hotel, with the size dependent on the number of rooms located close to the site. Respondents proposed a range of sizes from as few as 100 rooms to as many as 750. One casino operator that responded to the RFI said it would instead rely on the city’s existing hotel supply, but would consider building a 250-room hotel in the second phase of development of a Chicago casino.
Generally, the companies also agreed the casino would need multiple dining and drinking options at the facility, including fine dining, casual dining, and buffet options, as well as a variety of bars, including a sports bar.
With so many conference and convention spaces already in Chicago, the companies agreed the casino would not need a dedicated conference space, but rather a multipurpose site for conventions, concerts, and other events.
As for parking, most companies favored an above-ground garage, which would be less expensive to build. One company suggested a minimum of 1,500 parking spots, while another cited a need to have a parking garage directly connected to the casino.
The four casino operators that have expressed interest in the gaming facility have said the complex would need to be at least 10 acres if located downtown, if divided into multiple levels, or up to 30 acres if all on one floor. Real estate developers that responded to the city’s RFI suggested the complex could be as small as 5 acres, while the one company proposing to build near Harborside suggested a 100-acre location.
The companies all suggest teaming up with city officials to market and promote the casino and other tourist attractions, while one company also suggested the city operate a shuttle service between the casino and existing convention centers and cultural attractions.
The mayor’s office also said the companies agreed there needs to be strong community engagement and widespread community support for the casino, whatever the location. So when the city begins the formal selection process, the bidders will have to provide evidence of community engagement and a commitment to hire local residents and to purchase goods and supplies from local businesses.
The city plans to host a series of community forums and town halls before selecting an operator for the casino.
The city expects to issue a formal “request for proposals” from potential casino operators in the Spring of 2021, when it will ask bidders to submit formal plans for a casino complex. It’s unclear how soon the city would then select an operator.
Also From CBS Chicago:
Global Casino Management Systems Market: Overview
The casino industry majorly believes in the customer retention rather than acquiring new customers in order to generate revenue. Service provided by the casino plays a significant role in retaining customers. This is a place where IT solution and services provide key support to casino industry and streamline their activities and operations in order to enhance the rate of customer retention in the casino management systems market. IT vendors offer management tools that manage day-to-day operations and improve the customer service level in casinos. This tool also tracks customer and employee activities and maintain critical information for future references. Casino management systems offer various analytical software and tools, which assist in understanding and analyzing customer and employee behavior. These tools are based on predictive & video analytics and also analyze the probability of the win or lose in a game.
Global Casino Management Systems Market: Growth Factors
Security and surveillance are the major issues for casinos and most of the transactions are monetary. Cheaters and players with criminal records always try to steal money from casinos. In order to avoid such situations, casinos are investing huge amount for the security and surveillance tools that will create a safe atmosphere on the casino floor. This is anticipated to propel the global casino management systems market growth. The global casino market has been generating high revenue due to rising number of visitors in casinos on daily basis and overall footfall has also been increased across the globe, which is expected to drive the global market growth. Traditional casinos were providing only slot machine games, card games, and table games and today’s casinos prefer traditional casinos, as it is becoming a place for families to visit.
Global Casino Management Systems Market: Segmentation
The global casino management systems market is fragmented based on the application as cruise, casino, and others. Based on product type, the global market is segregated as security and surveillance, analytical software, and others.
Global Casino Management Systems Market: Regional Analysis
The geographical segmentation of the global casino management systems market is North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia Pacific is growing at a faster rate due to growth in a number of casinos. In addition, rising revenues in this region are boosting the global market. North America is another region showing exponential growth in the casino market owing to changing lifestyle and winning ability; hence, casino management systems are exploring.
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Global Casino Management Systems Market: Competitive Players
Major players operating in the global casino management systems market are International Game Technology, Belly Technologies, Konami, HCL Technologies, Advansys, Honeywell, Intercard Inc., Casinfo Systems, Info-Connect A/S, Dallmeier, Agilysys, Ensico Gaming DOO, Bluberi Gaming Technologies, Avigilon, Hconn, and Tangam Systems. Other players influencing the global market are Lansa, Wavestore, Milestone Systems, Micros Systems, Tcsjohnhuxley, Lodging And Gaming Systems, WMS Gaming Inc., Table Trac, Next Level Security Systems, Tangam Systems Inc., and Casinfo Systems.
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Global Casino Management Systems Market: Regional Segment Analysis
- North America
- U.S.
- Europe
- UK
- France
- Germany
- Asia Pacific
- China
- Japan
- India
- Latin America
- Brazil
- The Middle East and Africa
What Report Provides
- Full in-depth analysis of the parent market
- Important changes in market dynamics
- Segmentation details of the market
- Former, on-going, and projected market analysis in terms of volume and value
- Assessment of niche industry developments
- Market share analysis
- Key strategies of major players
- Emerging segments and regional markets
- Testimonials to companies in order to fortify their foothold in the market.