Evan Williams Black Label Vs Jack Daniels

4/12/2022

A taste challenge! Both charcoal filtered (or, mellowed). Jack Daniel's- introduced in 1866. Aged at least 4 years. Evan Williams Black Label bourbon is the No. 3 largest selling whiskey in the US., behind Jack Daniels No.7 and Jim Beam White Label. Evan Williams is one of the labels of Heaven Hill Distilleries, along with Henry T. McKenna, Elijah Craig, Fighting Cock, Old Fitzgerald, Parker's Heritage, and Heaven Hill. Evan Williams Black Label is 7 years old. Evan Williams Black Label bourbon is the No. 3 largest selling whiskey in the US., behind Jack Daniels No.7 and Jim Beam White Label. Evan Williams is one of the labels of Heaven Hill Distilleries, along with Henry T. McKenna, Elijah Craig, Fighting Cock, Old Fitzgerald, Parker's Heritage, and Heaven Hill. Evan Williams Black Label is 7 years old.

By April Manning

Rating: D-

Evan Williams Black Label Vs Jack Daniels

Evan Williams Black Label Vs Jack Daniels

Ezra Brooks has changed hands many times in its history with it first being produced in the 1950s by the Medley Distillery, which was first established in Owensboro, Kentucky in 1901 and is now Terressentia’s O.Z. Tyler Distillery. After being bought and sold several times it landed in the hands of the David Sherman Corporation (DSC) of St. Louis, Missouri in 1993. DSC later became Luxco, Inc.

Evan Williams Black Label Vs Jack Daniels

Ezra Brooks is an authentic 90 proof sour mash, meaning it uses the prior batches yeast to ferment the new batch in a never ending procession. The spirit produced is then aged in new charred white oak barrels. It is charcoal-filtered to try for a mellower flavor, what Jack Daniel’s refers to as “charcoal mellowing.” The difference is that Jack Daniel’s filters through sugar maple charcoal before aging, a procedure known as the Lincoln County Process that serves as the legal basis for Tennessee Whiskey. Ezra Brooks is filtered through minimal amounts of charcoal (not necessarily sugar maple charcoal at that) after aging.

The Bourbon
Ezra Brooks has a deceptively pleasing color of a pale amber tint and a fairly mild nose. This is where the pleasantness ends and the distastefulness begins. The taste is more astringent than sweet with a hint of the sour mash coming out hard at the end. The charcoal, which did not mellow out this bourbon, hits first with an instant burn that finishes lightly on the tongue but continues to be caustic the whole way down to the belly and stays that way through the next day.

Evan Williams Black Label Vs Jack Daniels

Since there is no age statement to be found on the bottle I can only assume they put it in the barrel, shook it up and poured it right back out.

It was found that if one allows it to just sit on the front tip of the tongue (i.e. if you don’t actually drink it) you can discover the sweet citrus undertones lying there. However, during normal tasting actions (i.e. actually drinking it) these flavors are held back by the dominant sour burn.

Evan Williams Black Label Vs Jack Daniels Whiskey

Contrary to the label this is not a whiskey to be savored – this is one to get through quickly and never look back. The label also claims it is for those with a rugged spirit…I say it’s more for those with a rugged palate.

Ezra Brooks may not be the bottom of the barrel, so to speak, but it is keeping a spot warm for whoever is!

The Price
$15-18. Remember, you get what you pay for!

I'm rather new to the forum, and this may have been answered before, but I have a question/observation.

Evan Williams Black Label Age

It's a no-brainer that the Evan Williams 7 Year old and the Jack Daniels bottles look almost identical with EW having a longer neck.
QUESTION: Which came first, and who is copying whom? At first thought, I figured that EW was coping JD because JD is the best known and there are those that might just grab the EW off the shelf thinking its JD....but I know the marketers are probably smarter than that (are they?)

Evan Williams Black Label Vs Jack Daniels 1.75

Black

Evan Williams Green Label Vs Black Label

Its clear that EW is proud of their 7 years of aging (they should be) and put it right there on the bottle. Now, my research took me to the JD website where they show and explain their labeling with history etc. WELL, when it comes to the 'old # 7' part of the label, even the website says it can't emplain the origin. SO....I think that JD is the copycat of EW.
EW 7yr is SO superior to JD and costs almost half the price. Wouldnt EW be better off developing a sleeker, cooler bottle much the way Old Forrester did not so long ago?

Evan Williams White Label Review

I'm just ranting.....EW is so good...JD so bad....EW deserves a better package!
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